If your business sells anything online, you need an outstanding ecommerce website design to make that possible. A site that brings in business and helps your customers make purchases is no easy task.
You need to work with experienced ecommerce website designers to develop a user-friendly site with important features that will bring online sales success.
Here is a list of essential features that ecommerce website design services recommend incorporating into your website to make certain it sells your products and grows your business.
1. Clutter-Free, Responsive, and Mobile-Friendly Design
With more shopping occurring online than ever before, an effective ecommerce website design must be easily used while mobile. Clean, clutter-free design with a detailed search function is essential for helping users find what they want without ending up lost or distracted.
2. Simple Site Navigation
The easier your site is to use, the more likely you are to make a sale. Experienced ecommerce website designers will help you develop the best navigational structure that is both optimized for SEO and simple to use for maximum performance.
3. High-Quality Product Images and Videos
Professional-quality photos and video are a must to show your customers exactly what they are buying. Ecommerce website design services can help you with this content so your products look great and sell well.
4. Detailed Product Descriptions
In addition to high-quality images and media, your product descriptions should be highly detailed to include all the information your customer needs. Sizes, colors, styles, dimensions, and other notable information should always be included.
5. User-Generated Product Reviews
The best salesperson for most products is other people who have already bought the product. Provide for customer reviews in your ecommerce website design and let your current customers help you make new ones.
6. Great Customer Support
The more helpful your website is, the more trust and customers your company will gain. Various forms of customer service such as email, chat, and phone service are critical for helping customers with their questions and concerns. This will build your company’s reputation.
7. Easily Located FAQs, Terms, and Contact Info
Beyond customer service, ecommerce website designers must set up your site to include all the things customers look for besides products. An FAQs page outlining shipping information, return policies, and other common questions is essential. Company contact information should be easy to locate from the homepage.
8. Easy Checkout
Reduce the number of abandoned shopping carts left on your site with a checkout that’s quick and easy. The more steps there are in the process increases the chance of losing that customer.
9. Website and Payment Security
Website and payment security are critical. Ecommerce website design services must implement HTTPS protocol, encryption, secure payment gateways, and other methods of maintaining site security and protecting customer information. Proudly display security features on the homepage as a means of gaining customer trust.
10. Special User-Focused Features
Ecommerce website designers should also include other helpful features like user-focused content, social media integration and engagement, related items and upsells, find-in-store functions where applicable, and more.