The rise in smartphone users is like never before and the time spent on a smartphone has gone above the fold. On an average, a consumer spends 127 minutes each day on mobile applications and further 4/5 customers say they prefer eCommerce apps to shop for their goods. In today’s era of the smartphone and internet, no business can afford to miss out the huge market opportunity of online business by shying away with these facts. In the US alone, 62% of smartphone users have made a purchase online using their mobile device in the last 6 months. So getting an eCommerce application is vital for any online business owner and the mobile app development should include the advance feature trends and prioritize as per customer shopping behaviours.
With the internet in their pocket, everyone prefers to shop using their mobiles, and 85% of consumers today prefer a mobile application over a mobile website. Interestingly, one-third of all eCommerce purchases in the USA during the 2015 holiday season was made on a smartphone.
Great if you have an eCommerce application right, so what next?
Having the e-commerce application alone will not instantly generate your business new consumers. Mobile apps are supposed to be lighter and faster with easy browsing. You need to stand tall against your competitors and give the best shopping experience to your buyers. At every level of shopping, you’ll need an interactive design, engaging display of information, smooth navigation and at last easy a checkout process.
To achieve the lofty business heights, here are 6 essential features you need to include in your mobile eCommerce applications to get rolling quickly in 2019.
1. Custom Design for Every Business:
eCommerce business is not limited to any sector, be it fashion, health, beauty or travel. It has evolved and grown over time, with users now preferring to buy all their products via the internet, from a new toothbrush to some jewellery as a gift. However, it should be recognized that each sector needs to have a unique page design to showcase the products they offer. Having the same theme design doesn’t work for all; what might work for the fashion industry might not translate well to the motor industry. You have to keep your buyer’s persona in mind for each business and ensure the e-commerce application designed with the core business model at the front of your mind.
2. Easy Checkout Process:
Numbers don’t lie, online store – 80% of customers with goods in cart don’t check out and 28% of the US online shoppers alone have abandoned an order in the past quarter entirely due to a “too long or complicated checkout process”. Making a purchase is the last stage of the sales funnel, failure at this step cost huge. The checkout process is to be simplified to the extent. Implement 2 simple steps for the payment process, in one capture the buyer contact information in the other make them do payment and checkout.
3. Shopping Cart Recovery Tools:
How much does it cost your business to earn a new customer?
After you have earned one and if they abort the loaded chart at the last step of the shopping journey, now how much will it cost to the company? To monetize this a standard shopping cart recovery tool is to be implemented. A business owner can set predefined shopping cart recovery rule, which triggers in a set of the specific time interval to send an email with the chart products, discount coupons, free delivery services or show Facebook retargeting ads. Having done this shopping experience and monetization can be scaled up.
4. Usability Benchmark
Usability benchmark is like all other performance goals. 58% of the mobile app gets uninstalled due to poor usability and never get used again. Well having said, keeping minimalistic design is the key to success of mobile e-commerce application. Use high-level data architecture to provide an efficiently quick search result. Showcase the product in a simple, uncluttered and most impressive way. The complication of the purchase has to be minimal, to do so all the category, filters, sorting and product details complication should be eliminated and make the shopping journey look effortless.
5. Push Notifications
The big e-commerce players have incorporated push notification and are making most out of it. This feature in the e-commerce application inspires to take immediate action and boost the sales tremendously. Average opt-in rates for eCommerce are 46%, this gives humongous chance to convert them into subscribers and periodically showcase them the abandoned cart product, exclusive offers, new product launch, festive season discounts. Push notifications create up to 3 times more engagement and retention with the apps– They result in up to 26% higher mobile app open rates and 92% higher retention rates.
6. Strong Analytics
Implementing analytics and understanding user behaviour is the essential checkbox to be ticked in e-commerce mobile apps. And henceforth taking action accordingly to boost the sales. Knowing the buyer and understanding there shopping pattern will help you improve the performance. Implementing analytics gives all the insights like the most searched product, number of sessions, visiting user, CTR, acquisition rate. Interestingly Adobe study shows that 46% of all Black Friday Cyber Monday trafficcame from mobile devices, only 30% of sales closed there. Having this insight will help to solve the buyer shopping pain point, streamline the sales process and uplift the user shopping experience.
Key Take Away:
The mobile application has become the spine of the online trade. Building customer-centric e-commerce application is key to success. You have to build a loyal customer base for your brand with rich sets of features. Having customer at first will help to improve brand engagement and retention which eventually will help to boost the conversation rate and drive maximum sales.