Communication is a vital part of any business. If your business fails to communicate effectively with your audience, it will fail to generate leads or drive growth. There are several ways through which businesses can convey
information and communicate with potential clients. But a visual means is the most effective way to grab the audience’s attention and ensure that the message remains etched in their memory. It is here where graphics come into play.
Graphic design is an art form that combines technological, aesthetic, and creative thinking to generate communicative ideas. A professional graphic designer knows which colors elicit a specific emotional response, and how to put together all the design elements from several pieces of information to create a memorable design piece for the target audience of an ecommerce website. With a brick and mortar store, it is easy to provide a better customer experience. The decor, lighting, music playing in the background and even the scent in the air all contribute to an enjoyable shopping experience. In the ecommerce, however, you not only have to grab the customer’s attention quickly but also convince them to shop and return in the future. The graphics have to act as your decor, your salesperson and your branding.
Below, we have compiled seven reasons why graphics play a crucial role in the modern competitive ecommerce business environment.
1. ATTRACTS NEW CUSTOMERS
We know how important it is to retain existing customers, but for constant business growth, it is necessary to acquire new customers now and then. Graphics is an important element to entice new customers to engage with your ecommerce business. To drive more leads, it is critical to understand how customers make decisions. We make hundreds of decisions every day, some of them without much consideration. A study on the psychology of decision-making showed that customers decide on business in one-third of a second of their first encounter.
To attract customers’ attention in such a short time and even convince them to make a purchase, you must understand the nuances of graphic design. It is the objective of your web design and your brand’s logo to draw the attention of new customers and make them buy your product or service. The font, style, and size all play a role in this. Colors may also impact a customer’s decision on a business. Color theory suggests that certain colors appeal more emotionally than others.
2. ENHANCED SALES
Thoughtfully created graphic design pieces help you make a positive impact on viewers and turning them into loyal customers. It projects an image of a business that is credible and trustworthy. People are generally attracted to any uniquely designed things. Professional graphic design delivers a message of quality and credibility to the audience. They get such messages indirectly in their minds when they come across similar logo designs, business cards, brochures, and other such designs. This helps the audience come close to your ecommerce business.
3. GRAPHICS PORTRAYS A COMPANY’S IMAGE
Professional graphic designing complements the image of an ecommerce business. It effectively conveys a business message and creates a unique identity of the products. Logos appear on various marketing tools including business cards, pamphlets, brochures, vehicles, etc. and help advertise the brand. With a wide presence, logos become associated with products and leave a lasting impression on customers.
Customers tend to deal with companies who show professionalism in doing business. Quality graphic designs indicate that the company is thoroughly professional and takes business seriously. Consumers often associate the quality of products and services to the quality of graphics. They expect that the efforts that go into the graphic designing will also be reflected in their products.
High-quality graphics also indicate the dedication of a company towards business. It conveys a message of assurance and high quality which further leads to people building trust in the company and becoming regular customers. This is why a company’s website and logo are more than just fancy pictures and requires professionals to design them.
5. EASE OF MARKETING
Promote a brand on different online and offline platforms requires time, efforts, and numerous resources. Marketing a brand can be a daunting task if your website is not professionally designed. Top quality graphics remove the hassles in marketing and provide ease to promote the brand effectively across all types of media. Think of a Mac, an iPhone or iPad. These products are identified by a simple snapshot of the Apple’s logo. This logo published anywhere, markets the brand and increases the visibility of the company.
6. OUTSHINES COMPETITORS
Graphics of your ecommerce business also distinguishes your business look from your competitors. A good logo and web design represent your company and its vision. Two products with same features but presented in different manners will appeal to a different number of customers and generate different revenues. Top quality graphics is an effective way to give your product an edge over your competitors.
7. COMPANY UNITY
A company has many employees who must be united to achieve growth and productivity. You need your employees to band together behind the designs that you choose to represent your brand. Tools such as stationery, uniforms, brochures, company web pages, and many other graphic designs can become a common identity of the employees. A good graphic design unites the employees with a common identity and strengthens their commitment to the brand.
Graphics designing is an indispensable part of your ecommerce business. Ignoring your business’ graphic design needs will negatively impact your clients, vendors, and employees. It may seem expensive to invest in graphics, but due to its importance, it is not a place where you can cut corners.